Granted, Link popularity is critical to increase rankings with the top search engines like Google and Yahoo. In fact, search engines use link popularity to rank websites.
However, simply linking with just any website willing to link with you in order to have 100's of links connected to you will probably be more destructive than beneficial. The ranking algorithm which is used by Google looks at the link's importance, along with other factors such as the proximity of your search keywords within documents. It isn't necessarily about how many sights that link to an individual page, but the importance of those sites which are measured by the links to each of them.
In simple words, to get the expected or wished-for results, choose link-mates that have quality content on their website and that mirrors/complements your products and/or services. If you sell exercise equipment and videos on your site, don't link with someone who sells dog houses (unless you are a online shopping mall, of course), just for the sake of linking. Truly, the robots are so well-trained that they will pick up on this sooner or later and may decide to pass your site up entirely.
Ok, so you have decided that your "link-tart" days are over, you've regained your self-esteem, and are ready to take the respectable road (and more effective) to finding links that are appropriate for your website. Here are some tips to get you on the right linking road.
This writer knows of four ways to find compatible links for your website. If there are more, please enlighten this writer.
1) Purchasing text links
2) Employing a link finding service
3) Find reciprocal links yourself and request to link with them.
4) Find a group network which provides reciprocal linking opportunities for its members.
Both purchasing text links and employing a link-finding service will obviously cost you money, but will be faster than sitting at your computer, on the hunt for that compatible website. In either case, once you get the links, you need to review the websites for quality content and compatibility. Then you will need to contact the website owner requesting reciprocal linking between the two of you. And then you need to wait for a response, which can be a yes, no, and sometimes, no response at all.
Here are some tools for linking purposes that can be on the internet. Please note that this writer is not recommending, nor endorsing the following. But, nevertheless, they can be found on the internet for your review.
LinksMasterPro
Links4Trade
The Traffic Tsunami
Powerlinks.com
Zeus Internet Marketing Robot
Finding reciprocal links and requesting to link-up on your own obviously will save you money, but definitely not time. However, it is doable and definitely better than having no links at all.
Finding a group network which provides reciprocal linking opportunities for its members may not provide expansive websites with which to link; however, it may provide a "safe-haven type of environment where there is control over the participants and the quality of the websites looking for reciprocal links. Since the website owners are listed, along with their links, the opportunity is greater for websites that are truly compatible to get a "yes" in response to a request. This writer knows of only one group network, Link-Mates which is a network located at Ryze.com, and is free. Again if there other networks providing this opportunity, please enlighten me, and by all means, spread the word.
While link exchanges are only one critical part of search engine optimization, it can benefit greatly in increasing traffic to your website and to increase the websites' page ranking within the top search engines. Which ever method of finding links you choose, or the time/money that you spend researching websites with which to link, consider it a necessary part of your daily activities in giving your website the exposure it needs to make you successful.
And don't forget the Golden Rule: Quality-not Quantity- Rules!
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